The steps I took in 2021 in my Instagram Growth Strategy were extraordinarily simple. And there are even simpler, just as efficient, steps out there. It’s imperative that you start this blog post knowing two things:
1. My strategy was for authority positioning, not numbers growth nor sales.
2. Always keep in mind that your strategy should be created around your needs and goals -like I explain on this Instagram post.
Understanding the basics of a instagram growth strategy
Instagram is only a part of your business and marketing strategy. A good marketing strategy will be broken into many pieces and touchpoints, and there will be many ways to fit Instagram in your strategy, if this is the platform of your choice. If you are new to social media strategy for business, do a quick market research and find out if that is, indeed, the best place to connect with your target audience or not.
Things to consider in your strategy
1. Instagram growth can mean different things, for different businesses. It will depends, above all, on what your business goals are.
2. Your marketing strategy will then be planned around your business goals.
3. Your branding strategy will be created to support your marketing strategy.
In my case, my branding strategy was specifically developed to support my main goal in 2021: Be seen as an authority in branding. This automatically excluded the need to setup a shop link in the platform, post about my products (even services), etc. So, as I said, have a clear goal in mind first, then plan your strategy around it.
My instagram growth strategy in 10 steps
1. I stopped posting on all other social medias
Everything else was not a part of my strategy in 2021. I was decided to focus and give an honest shot to Instagram.
I used to have a highly engaged and active account, but with all the algorithm changes and my inability to adapt without effort, I chose to walk away. In 2021 I decided that it was time to invest on Instagram again. So, to avoid distractions and make sure I was fully concentrating on reaching my goals, I took everything else out of my mind.
One goal. One strategy.
2. Set up auto-reposting
3. Deactivated All Other IG Accounts
Personal account, hobby projects, everything. I didn’t want to be tempted to check on the other accounts.
The more divided out attention is, the harder it is to make things work.
4. I Created content around the goals I wanted to achieve
I may not have created tons of content, considering I was on and off for just a couple of months (and I wasn’t even posting daily). But each piece of content was not random. A goal and purpose were really clear behind each post.
5. I used all of Instagram's content format
IGTV, Reels, single image, carousel… You name it, I used it. Although there is a clear push for Reels, Instagram’s algorithm does like when we use all of its available posting formats. So I did! Plus, creating videos can be very time consuming. Carousels “force” people to stay in our post, interact, and learn, so it’s almost as valuable.
6. I Followed hashtags within my niche
There were two main goals I wanted out of this:
a. To see what other people in my niche were posting. What is trending? How are those posts being engaged with? And so on.
b. Interact with people either in my niche or interested in what I have to offer -being that they were already interacting with an account that is potentially within the same niche.
7. I unfollowed all accounts that were a distraction
But if the content of the account was not highly useful for me at that point, nor was I part of their target audience, I saw no reason to continue following them. It was getting in my way from seeing content I was actually interested on. Not personal. All business, in fact.
8. Interacted genuinely with accounts
For all accounts I was following… Oh, I really loved them. And truly wanted to comment, send DMs, engage, get to know them better or take our connection to a deeper and more meaningful level. I am all about supporting my community and growing our businesses together, so this is something I took pleasure from (once all distractions were out of the way).
9, Did not schedule ahead of time
This will not be possible for everyone. Life happens, so scheduling content is always my suggestion to clients. That being said, I am more authentic and enjoy posting manually! Because my goal for that account was so clear, posting “right then and there” was always very easy -just go to Canva, create a graphic (or find a photo in my phone that fit the post), and share a relevant content that aligned with my strategy. Simple!
10. Became part of communities bigger than me
Remember I said I am all about supporting my community? And if you know me for a while, you know I always say I miss the blogging community… So becoming an active member on communities with an audience bigger than me allowed me to support other members AND shine under an already existing spotlight.
It has definitely been a lot of work. But it’s also adding to a set of skills I didn’t have before (like high level social media strategy and marketing, on the SocietyGal community. It also opened doors for connecting with great women, for being on the CW TV show The Connect Network, and more.